“Everything I do goes beyond my personal benefit. I appreciate the simple things in life. I seek virtue. I perceive situations, not just people. I observe and detect. I am inclusive. I analyze. I empower. Together with my clients, I create a dimension of performance that emphasizes abilities.I consider involvement in social matters to be the highest distinction of an individual, and involvement in political life as a sign of courage and excellence. I'm dedicated to work, but I don't just stop there. With data and its thorough analysis, I build integrity that lasts. I look forward to the success that is a result of my actions, and above all, I strive for universal goals.”
Tijana Arih
Mission
Polipop helps you sailing through societal, political and economic/market landscape. Our mission is to help leaders achieve their goals. We work with a wide range of political and business clients, providing tailor-made in depth surveys, strategic advice, program creation, message formulation, media and digital campaigns and analytics.
Contemporary societal landscape is characterized by great expectations of all actors and target groups, but also by necessity of all of them to be involved, not only in the fields they are friendly with. We are helping all of them, especially their leaders, to map themselves and others at the more and more complex scenes and to understand them.
Our primary goal is to bring the country to its owners – to people with all of its sub-groups. Country with all its divided and decentralized powers and competences is ownership of all of us and should be our precious tool to achieve our individual and collective goals. Polipop is providing a way for leaders who share that vision to recognize and communicate each other in order to transform such a vision in reality.
What do we do
General Principles
In order to attain the information needed and for the research to be as effective as possible, the Polipop Method allows each research cycle to be completely tailor made for each client. That way, Polipop can be compared with a finest boutique, not with a massive textile industry company that produces hundreds of thousands of the same products.
Polipop method combines the personal approach to each leader with personal (qualitative) and massive (quantitative) psychological research methods of their target groups, in order to achieve a deeper understanding of both the object of the research and the leader who is ommissioning research. It is a method uniquely designed to give the client insight into their own vision and provides an optimal balance, which is needed in our polarized social environment for reaching a resonance of messages with the target groups.
That way, Polipop is avoiding the most common failure of social research - misconceptions and biases produced before the data is even collected, what makes entire process invalid. Polipop aims to correct this common mistake and this is why we begin with the subject of the research - the leader of the party or company. Research process culminates in a form of a Meta-Analysis that combines results from different types of research in a proven self-referential way.
How, who and why
1.
Self-report technique (internal) - Psychometric test given to the leader of the party or company
Introductions need to be handled in the beginning, this is why we get to know the client and understand them in the very beginning. This helps us avoid dragging any misconceptions that the client has, through the whole process. Most clients have an idea of what they want to find out from the research, and they would, influence mostly unintentionally, the process projecting their bias onto the data. The psychometric test and interview with the leader helps the researcher to separate what is the bias and provides useful information coming from the leader themselves.
The psychometric test is composed from several well established psychological and personality tests, aiming to present a picture of who this person is, what is the personality type, what are their strengths and weaknesses.
The interview portion with the leader is designed to complement the test and answer some of the important questions. You would not usually pose at this stage, but you need it in order to prepare for what lies ahead.
2.
Interview (Internal) - 360° Interviews with 5 party members or employees and 5 opinion leaders
The next step is getting to know the party or company, as well their environment. This is achieved by setting up interviews with 5 members of the party or company and conducting a 360° interview with them. The interview will give insight into who they are, why they were picked for the position they are in, what they think about the leader and the operation he is running. The interviews can be conducted with more than 5 members, depending on the size of the operation, but it is important that it is at least 5 of them so the information we collect can be compared.
Furthermore, interviews need to be set up with 5 opinion leaders from the country, from specific field the leader does business in (i.e. political analysts or sociologists if it is a political party). They will provide context for the greater environment the leader needs to succeed in, beyond the bubble of the organization.
3.
Focus groups (Internal) - Focus group with members or employees (conducted with the members of the organization)
This focus group is an experiment meant to provide 2 types of results. We observe and collect data on the topics at hand and attitudes toward them. However, we also have the opportunity to observe and collect data on the dynamic within the organization; we receive supplementary data to the one collected from the interviews.
4.
Observational and Experimental technique (from Internal to External) - Preparation of population research, creation of surveys and focus group guides (the information gathered from the test and interviews are analyzed, the conclusions help us create a tailored questioner and guide)
At this stage of the Polipop method there is a mid-process review and analysis. The data received from the psychometric test, the interviews and the focus group are evaluated, analyzed and the conclusions help shape and optimize the research done with the population. We are now armed with the knowledge of who the leader is, what kind of organization he runs, who the people within this organization are, how the leader runs the organization and what is the context it all functions in.
By this stage, we have formed a good idea of what we need to find out from the population and from which groups, what are the perceptions we will need to confirm and then focus on changing with the right strategy. Most importantly, we have reached these conclusions by ourselves, we have seen proof of the data and eliminated the initial bias.
5.
Survey (External) – Focus groups with population, defined based on previously conducted focus group with party members or employees before defining target characteristics for groups of the population
This time putting emphasis not on observation, but on experimentation and evaluation in a controlled environment. The guideline built from the data we already collected will be focused on specific issues the population feels about the leader and the organization. We will have a profile of the participants going in an observation, what will help us confirm this profile.
Experimentation will allow us to test certain messages, even material ones, that we have concluded might hit the marks. It will also allow us to play with the perception of the leader and see how close or far they formed the perception of them and the members of the organization.
6.
Survey (External) – Polling with specialize questions and defined target groups (polling data are then carefully analyzed and compared with the rest of the information, not taken as the only source of information)
The final step is the survey (CATI – field or telephone and CAWI – online. It is important to get a good sample size and to ask the right questions. We do not want to get data that are readily available and that are commonplace for every survey commissioned in the country. From the quality of data we already collected we will now sharpen the questions aimed towards the population in order to get proper quantitative data that help to support or dispute the hypothesis we have built, the messages and ideas we have already formed.
In this manner the Method is a constant circle, even at the end stage we are going back to the beginning, we are constantly referencing the information we already have and optimizing the next step. This is what gives our final meta-analysis the extra kick that will separate the conclusions and the final products from the rest.
Let’s Talk!
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